(904) 235-9553

©2019 by FTC Fitness

The best place to get and stay fit,


How to get into the best shape of your life — and stay that way.

Expert fitness and nutrition coaching with personal accountability

Two specialties, one you

I believe in giving people everything they need to become successful. That's why I shed the traditional one-coach-one-specialty mentality we so often see in the fitness world today.

Here at FTC each client gets the benefit of receiving custom guidance for both fitness and nutrition, giving the client the greatest chance of achieving their health and fitness goals.

Transform yourself for the long haul

You tell me what you want to do. I'll help you do it. Over the course of the program, I'll give you everything you need to become the strongest version of yourself — both mentally and physically.

Strategies to help you get (and keep) the body you want

You’ve probably tried multiple diet and workout programs in the past. And you’ve concluded that they simply don’t work in the long run.
Instead of the all-or-nothing dieting approach, I use a sustainable, practice-based approach to build healthy habits into your life, one day at a time.

The result? You’ll lose the weight (and inches) you haven’t been able to shed for years. You’ll have more energy than ever before. And you’ll build physical strength and find new confidence in your body.

Hi, I'm Dean Arvin, a strength coach and nutritionist. I believe that living a healthy lifestyle begins with maintaining a strong and fit body that performs and feels just as good as it looks.


Two Specialties. One System. One outcome - SUCCESS.

My aim is to help you identify your goals, design an exercise and nutrition program that fits your specific needs, and guide you every step of the way.

My holistic approach to health and fitness will have you feeling great and seeing sustainable results you never thought possible.


You have enough to worry about already. Leave the nutrition and workout details to me while you breathe easy.



We'll provide you with daily support, guidance and accountability, every step of the way, no matter what life throws at you. We’re in this together.


Most people who try to get in shape overload themselves and burn out. Instead, I'll help you focus on the small practices that lead to big results.


Personal coaching is finally affordable. And it just works. Why? Because I am committed to helping you get into the shape you want.

"I know what to do... but I have a hard time
staying consistent."

When life gets crazy and responsibilities at home and work pile one on top of the other, it’s easy to let our health and fitness slip. The years go by and we don’t even realize how much our health had declined.


But for most of us, there comes a time when we realize things must change. A time when gaining control over our body takes on new urgency.


For some, it’s a scary health diagnosis. For others it’s watching a loved one struggle with their own health problems. And for others still, it’s when they finally realize they’ve spent so many years taking care of others, that they neglected to take care of themselves.


When it’s time to turn things around and start a new health and fitness program, however, it can be difficult to know what to do next. And staying motivated is hard — especially if you try to do it all on your own.


That’s where I come in.


My goal is to keep it simple.


I'm going to help you get, and stay, in the best shape of your life.


Starting now.


Easy-to-use online platform

You’ll start by telling me all about yourself, including your goals, challenges, and daily routine. From there, I'll create an entirely custom training and nutrition program and we’ll start the coaching process.

Personal coaching and detailed progress checking

I'll check in with you frequently to see how you’re doing and to answer any questions you have. Also, you can message me whenever you need. The program also tracks everything from your measurements to your habits throughout the year, so you can see just how much progress you’ve made.

Simple nutrition and fitness habits with daily check-ins

Every day, you’ll have a custom nutrition or lifestyle habit to practice. I'll introduce a new habit every two to three weeks, designed to help you get long lasting results, effectively.

Stay accountable and consistent with personal help from me

I live and breathe this stuff everyday, and have made it my mission to help people just like you become fitter, stronger, and healthier than ever.

Whatever obstacles arise, I'll help you overcome them by modifying your program or offering new solutions. In the end, know that I'm here to support you every step of the way, no matter what life throws at you.


FTC Fitness could be right for you if:

You want to get healthier, fitter, and stronger — and stay that way for the rest of your life

This program is for people who want to shed body fat, build physical strength and confidence, get results that last, and get off the diet roller-coaster once and for all. We won’t give you a crazy diet or exercise program to follow; instead, I'll help you build habits that will get you results that last forever.

You’re tired of “quick fix” programs and are willing to dedicate 12 months to getting in shape the sustainable way

If you’ve tried something before and “failed” — or just can’t stick with it — know that you’re not alone. And it’s not your fault. After all, self-directed training and nutrition programs fail 98 percent of the time. Not to mention, after many years in the fitness industry, I've seen dozens of diet and exercise fads come and go. That’s why I don’t follow fads. Instead, I'll teach you doable daily actions that are designed to fit into a busy lifestyle. Bottom line: I'll help you make fitness and nutrition a part of your life, without it taking over.

You want an expert to hold you accountable and keep you consistent through the program

Nothing worth doing can be done alone. That’s why I work closely with my clients to help them eat well and exercise, no matter what other craziness is going on in their lives. You’re busy and have enough to worry about; let me take care of the fitness and nutrition details so you don’t have to.

Want to get into the best shape of your life?
Let us help.

I provide the accountability you need.

Maybe it’s been a while since you’ve been in shape, or felt energized throughout your entire day, or felt capable and confident enough to do what you truly want.


If you’re ready to have the body you deserve and get in control of your health and fitness once and for all, we're ready to help. You’ve tried doing it alone. Now try it with a dedicated coach that brings with it a commitment that’s as serious as your own.


I've dedicated my professional life to helping people transform their bodies through nutrition and fitness.


This is your unique opportunity to work with the best coaching system in the industry — to look, feel, and perform better than you thought possible.


I hope to have the opportunity to help you transform your body and life forever.

The next step is up to you.

"I absolutely believe that people, unless coached, never reach their maximum capabilities."

Bob Nardelli
CEO, Home Depot

Contact Me